Who We Are

Our Mission Statement

Our Mission Statement

Our team approach to representation has enabled us to advise and counsel some of the world’s best athletes. It’s a simple approach that combines integrity with hard work. Our goal has been and will always be, to provide a service to our clients that is the best in the business. We wish to provide a service that will put the athlete and his family on the platform, while we remain in the background, in an advisory capacity. If we are successful in the representation of our clients, they will not only maximize their baseball playing opportunities, but they will hopefully secure a strong future after their playing careers are over.

It is our desire that this web page, even though brief, will answer any initial questions that you may have.

Thank you for your consideration and interest in Reynolds Sports Management!



Larry Reynolds


Larry Reynolds is the Founder and President of Reynolds Sports Management. With over 30 years of experience and an impeccable reputation, he is regarded as one of the top baseball agents in the country. Larry is certified by the Major League Baseball Players’ Association and has advised or represented numerous Major League players and draft selections. The company has represented some of the top athletes in the world including a variety of Major League All Stars and 40 players who have been selected in the first round of the “First Year Player Draft”. He has negotiated several lucrative and record breaking multi-year contracts. The company has quietly negotiated contracts exceeding 1 billion dollars in value. Additionally, he has prepared and successfully presented, numerous salary arbitration cases. His service extends to the agent community as well, where he previously served on the Major League Baseball Players Association’s Inaugural Agent Advisory Committee. Prior to his business career as a Sports Agent, Larry had a successful High School athletic career and received a two-sport scholarship from Stanford University, where he graduated with a bachelor’s degree in Psychology.

While at Stanford, Larry was named Co-Freshman of the year, Pac-10 Conference Baseball MVP in 1977 and was a Sporting News All American (2nd Team) in 1978. As a football player, he was a two-time college bowl participant while playing under legendary coach, Bill Walsh. He is considered one of the best athletes in Stanford History as he received 8 letters after starting as a freshman in both baseball and football. He turned down a free agent contract with the Dallas Cowboys and was drafted three times by the Minnesota Twins, San Diego Padres and the Texas Rangers before eventually signing with the Rangers. Larry played five years of professional baseball before suffering a career ending injury. He went on to coach one year in the St. Louis Cardinals organization prior to becoming a sports agent in 1984. Larry was inducted into the Stanford University Athletic Hall of Fame in 2003.

In addition to his work as a Sports Agent, Larry serves on the Board of Directors of the Rock Church and World Outreach Center, San Bernardino, CA, the Heart of a Champion Foundation of Dallas, Texas and Omni Speech Technologies, College Park, MD. He is also involved in numerous charitable and philanthropic organizations. Mr. Reynolds served as a volunteer coach for youth programs for 15 years in addition to his various involvements in charitable and philanthropic organizations. Mr. Reynolds is married to Dr. Vanessa Reynolds and after adopting two, they have five children and three grandchildren.

Legal & Consulting

Michael Whaley


Michael J. Whaley is a shareholder and managing director in the Omaha Nebraska based law firm of Cline Williams Wright Johnson & Oldfather, LLP. His legal practice emphasis includes Corporate Law, Secured Transactions, Creditor’s Rights and Real Estate while his clients include national and regional lenders and several corporations doing business in the Midwest.

He is licensed to practice law in the states of Iowa and Nebraska while regularly appearing in the United States Bankruptcy Courts for the Southern and Northern Districts of Iowa and the United States Bankruptcy Court for the District of Nebraska. He is past Chairman and Executive Committee member of the Bankruptcy Section of the Nebraska Bar association and has given presentations on issues of secured transactions and creditor bankruptcy issues at bar association seminars and client seminars. He is a member of the American Bar Association; Nebraska Bar Association; Omaha Bar Association and the American Bankruptcy Institute.

Whaley obtained his undergraduate degree in Political Science from Iowa State University. In 1990, Whaley graduated with honors from the Creighton University School of Law. While attending Creighton University, he was inducted into the Alpha Sigma Nu National Jesuit Honor Society. Alpha Sigma Nu is unique among honor societies as it seeks to identify the most promising students at Jesuit institutions of higher education who demonstrate an intelligent appreciation of and commitment to Jesuit ideas. This is one of the highest honors awarded on a Jesuit campus. He is also a past President and Board Member of the Omaha/Council Bluffs Cyclone Club.

Jeff Fannell


For over 10 years, Jeff Fannell has worked at the highest levels of professional sports as a litigator, negotiator and advisor. From 2000 through 2010, Jeff served as Assistant General Counsel for the Major League Baseball Players Association. In that role, Jeff represented all Major League Baseball players in all areas of collective bargaining. He also provided strategic advice and counsel to certified player agents in individual contract negotiations and in matters arising under player contracts, the collective bargaining agreement and the Major League Rules.

During his career at the MLBPA, Jeff played an active role in the development and preparation of hundreds of salary arbitration cases, and appeared as an Association representative in well over 50 salary arbitration hearings. Additionally, Jeff investigated, filed, litigated and resolved through settlement a variety of grievances on behalf of Major League players. Jeff also served as lead attorney in negotiations with the MLB Office of the Commissioner on amendments to the Major League Rules and the Official Playing Rules.

Upon leaving the MLBPA, Jeff established a private consulting practice where he continues to advise baseball players and their agents. He also handles grievance arbitration and salary arbitration matters for the National Hockey League Players’ Association. In addition, since 2002 Jeff has served as an Adjunct Professor of Law at his alma mater, St. John’s University School of Law in Queens, NY

eff earned his Bachelor of Science degree in Sports Administration from St. John’s University in 1992 and his Juris Doctorate degree from St. John’s in 1996. Upon graduation, Jeff began his legal career as a Field Attorney for the National Labor Relations Board in New York City. He spent the next three years as Associate General Counsel for the AFL-CIO in Washington, D.C, before launching his career at the MLBPA.

Hugh Goodwin

Outside Counsel

Hugh Goodwin is a partner and outside counsel at one of the world’s largest law firms, DLA Piper, where his practice primarily focuses on state and local tax issues including taxation of e-commerce transactions. He has extensive experience in tax planning and tax controversy representation throughout the audit and appeal process in sales and use tax matters, nexus issues, including attributional and affiliate nexus, multi-state apportionment including unitary tax, and California transfer tax and property tax reassessment.

In addition, he has experience in areas outside of taxation including use of intangible holding companies, formation and drafting of operating agreements for limited liability companies and partnerships, formation of S corporations, employment tax issues, real property exchanges, analysis and planning with respect to state unclaimed property laws, and representation of professional athletes. He graduated Magna Cum Laude from the University of California at Berkley and received his Juris Doctor degree from the University of California at Los Angeles.

Rosie Lopez-Herrera


Rosie Lopez-Herrera is the founder of El Juego Sports and is a bilingual Certified Player Agent to International and American professional baseball players. One of the few women certified by the MLBPA as a licensed Player Agent, Rosie has successfully worked in baseball operations for nearly two decades, establishing significant business relationships with international Major and Minor League Professional Players, team representatives and agencies of all types. Rosie has assisted in Major and Minor League Baseball transactions in the United States, Latin America and Asia. Rosie has over 30 years of experience in immigration law, including procurement and renewal of immigrant- and non-immigrant-status cases in family and employment contexts. Rosie's business acumen and overall expertise has been utilized to present a complete package of expertise as it relates to representing Latin Players who do not originate from the United States. Rosie has worked to co-represent Major and Minor League players with Reynolds Sports since 2015.

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